According to Jobber (2010, CSR), an organization has a responsibility for its actions that may impact society and the environment in which it operates. CSR also refers to a company’s responsibilities to the community, the environment, its workers, and its clients and customers. CSR entails operating a business in an ethical and sustainable manner that is not solely concerned with maximizing profits. CSR can be seen as a way for companies to voluntarily self-regulate to ensure they benefit society as a whole.

In contrast, sustainability refers to an organization’s ability to conduct business in a manner that does not jeopardize the ability of future generations to meet their own needs. Ensuring that corporate operations do not harm the environment, society, or economy is a critical component of sustainability. Essentially, it means operating responsibly in terms of the environment, society, and the economy.

CSR and sustainability are critical components of company management because they can help organizations generate long-term benefits for both themselves and society. Companies that operate ethically and sustainably have a higher chance of gaining the trust and loyalty of their clients, attracting and retaining top talent, and forging close ties with the communities in which they operate. Additionally, companies that prioritize sustainability are more likely to recognize and manage risks associated with resource shortages, climate change, and other environmental and social issues.

Integrating CSR and sustainability into business plans can be challenging, but it is crucial for organizations that want to maintain their competitiveness and generate long-term value. One approach for companies to achieve this is to create a CSR plan that outlines their intentions and objectives regarding social and environmental responsibility. This strategy should include all stakeholders, including staff members, customers, suppliers, and members of the wider community, and should be incorporated into the broader business strategy. By adopting sustainable business practices, companies can further integrate CSR and sustainability. Using sustainable business practices, companies can further integrate CSR and sustainability. This may involve reducing emissions and waste, transitioning to renewable energy, and carefully selecting materials. To support local communities and address social challenges, businesses can also participate in charitable activities and community outreach programmes.

The final way for business firms to embrace transparency and accountability is by reporting on their CSR and sustainability performance. This may include producing annual sustainability reports or participating in rankings and ratings. By being open and honest about their performance, businesses can provide long-term value for society.

In conclusion, CSR and sustainability are essential business management concepts that can help organizations generate long-term value for society. By embracing CSR and sustainability, businesses can increase customer trust and loyalty, attract and retain top talent, manage risks associated with social and environmental issues, and improve the well-being of local communities. Therefore, to ensure their operations are ethical, responsible, and sustainable, organizations must integrate CSR and sustainability into their strategy and practices.